TID is the Swedish word for ‘time’ and accordingly TID strives to offer iconic products with genuine value over time. Opening in 2014, their flagship store is inspired by the modernist simplicity of their watch designs, and is a perfect reflection of the company values.
Designed by the TID team in collaboration with Paul Vaugoyeau, the store features stark white walls, minimalist concrete floors and custom made furniture. This is complimented by the Profim Noor, which was chosen as the ideal chair for the store, due to its sleek lines and contemporary classic appeal. TID went for the Profim Noor with graphite coloured Polypropylene shells and black sledge bases to contrast the light interiors.
